Deep Dive: The State Of The SVOD/OTT Subscription Market October 22, 2020 The days of visiting a brick-and-mortar store to rent VHS tapes or DVDs have become a distant memory — one they have been replaced by a series of streaming video on demand (SVOD) companies. The Subscription Tracker deep dive examines the scope of the market and the challenges…

Connected TV Viewing Is Not Returning To Pre Pandemic Levels October 27, 2020 The COVID-19 pandemic has quickened the consumer adoption of several media channels including connected TV. CTV allows for viewers to stream video content onto their televisions. CTV includes web-enhanced Smart TVs, Blu-ray, a connected video game console (i.e., Xbox,) or a stand-alone streaming device such as Roku,…

Defining What a Brand Is: Why Is It So Hard? October 30, 2020 The History of Brand A lot of people – even those in branding – struggle with answering the question: So what’s a brand, anyway? The term “brand” first emerged more than half a century ago as a way for cattle ranchers to identify their animals. In the late…

What is OTT vs. CTV? November 03, 2020 Technology has changed how everything works, including how television operates. When watching the television through the internet was once thought of as impossible. It’s now something that most people can’t live without. Most people have now ditched the TV shows and are now watching internet bound TV. What is OTT? Over-the-top (OTT), is…

GOING IT ALONE: HOW TO LAUNCH YOUR OWN OTT PLATFORM November 05, 2020 Eurovision Media Services (EMS), the business arm of the European Broadcasting Union, led a discussion on over-the-top (OTT) platforms at this year's SVG Europe SportTech Conference. The rise of OTT platforms over the last few years and the increasing desire of sports federations to launch their own…

The billion-dollar opportunity the Indian OTT industry is missing November 10, 2020 India currently has around 40 OTT platforms. While having so many platforms is good as it enables more investment, it poses a different kind of problem for the consumer as to how many platforms will they subscribe to. Historically, we have been consuming content on three platforms. We…

Comparing The Best OTT (Over-The-Top) Video Streaming Platforms November 12, 2020 Still, a relatively new video distribution approach, Over The Top video (OTT) continues to push the big dogs—cable and broadcast TV—towards the fringes. With Netflix an early adopter of this trend, OTT video providers have exploded in numbers in recent years. Amazon, Apple, and dozens of other major companies…

How OTT platforms are using gamification as an engagement strategy November 17, 2020 A simple search on the Internet will reveal that the roots of gamification can be traced back to Boy Scout camps, where kids would be rewarded, in order to encourage, engage and motivate them, through fun and games. The same gamification concept, over the years, reached the…

IMPORTANCE OF CONTENT IN DIGITAL MARKETING- WHY CONTENT MARKETING WORKS November 19, 2020 Digital marketing is defined as the marketing of products or services using digital technologies such as the internet, mobile phones, display advertising or any other digital medium. This is why content marketing works. The development of digital marketing has changed the way brands and businesses look at…

Tips For Content Marketing Strategy & Trends: FAQs November 24, 2020 What is Content Marketing? Digital Marketing is the most sought after service for marketing once one’s products/services. It is a popular marketing form that has transformed the way businesses and consumers interact with each other. This marketing technique involving the creation and distribution of useful and compelling content. It…